Email is dead.
At least, that’s what the marketing pundits and freshly minted “gurus” would have you believe.
But when you take a closer look at the data (and at the businesses who do email correctly), you quickly realize nothing could be further from the truth.
Email is still alive and well in 2019. In fact, it’s one of the best marketing channels available to the modern entrepreneur and is a crucial component required to scale to 7-figures+.
In today’s article, I’m going to show not only why email marketing should become a cornerstone of your digital strategy, but, more importantly, how you can use it effectively to grow your business and increase your profits.
Let’s dive in.
Why Email Marketing is STILL the Best Way to Make Sales and Grow Your Business
Before I share some of the reasons that top experts (like Joel Marion, Andy Frisella, and Gary V.) believe email marketing is still one of the best ways to engage with your audience and generate sales, I want you to look at the below chart from OptinMonster, one of the leading SaaS brands in the world.
Although these numbers might surprise you, they shouldn’t.
Email is a superior marketing channel for several reasons. Namely:
1 You Have 100% Control of Your List
To run a successful Facebook ad campaign, you must adhere to strict, and borderline draconian rules and regulations put forward by the company.
You can’t share “before and after” pictures of your most successful clients, must make every income claim very carefully, eliminate all profanity from your copy (admittedly not a problem for us here at ETR), and follow very specific guidelines for what can and cannot be published.
One misstep or wrong turn and your account gets shut down. And this is very problematic if paid traffic forms the backbone of your marketing strategy. (I had a client who’d spent more than $300,000 on Facebook ads have his account banned without any explanation as to what he’d done wrong).
With your email list, you don’t have to worry about any of this.
Unlike Facebook or Instagram which can shut down your account or decrease your reach for petty infringements, you OWN your list and are allowed to use it however you see fit.
After some consideration for spam and deliver-ability, you can email what you want, when you want, how you want without worrying about incurring the wrath of a social media ad algorithm.
2. Email is…