How to grow your blog quickly, especially without spending money? Every single starting blogger asks this question, and I was no exception. If I were now to give an answer in one sentence, I would say, “through lots of hard work and creativity”. But that’s not what you came here for. Because I want to help you, I want my answer to be thorough and of value. There are, after all, a couple of things that you can do to make the process much faster. Enjoy!
1. Guest posting
Guest posting is arguably one of the most popular ways to grow your blog without spending money.
In the blog post “3 Unexpected Lessons Learned in 3 Years of Blogging”, I mentioned that, in my opinion, guest posting isn’t as effective as some people claim it to be. I assume that its effect has diminished over the years due to people paying for backlinks and buying sponsored posts. Moreover, there really is no way to measure your success with this method.
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Nevertheless, one of the main ways that Google and other search engines measure your blog’s authority and reputation is through the number of (quality) links pointing back at it. So for example, if some really big website, like Wikipedia, links to your blog, that automatically tells the search engines that your blog somehow deserved that link from Wikipedia and therefore is of quality. The search engines will then make sure that more people will find your blog by ranking it higher in their search engine results.
Obviously, it’s not that easy to have Wikipedia put a link pointing back to your blog. What isn’t so hard, though, is to have another news outlet or blog do it. In exchange for that link, you will have to provide something up front. In most cases, it’s a well-written, well-researched, original blog post. That is why the method is called “guest posting”.
To guest post, search for blogs and websites that have a similar niche to yours. Look for a section called “write for us” or “contribute”, or contact the website owners directly through email if you can’t find those sections. Keep in mind that most big websites won’t reply because of how many guest posting requests they get daily, but don’t let that discourage you. Just keep trying. At some point, you will receive a response and you will have your opportunity.
I have personally been rejected hundreds of times with guest posting, but I have also…