ConvertKit Vs Mailchimp Vs Ontraport For Bloggers

Boring but important: email providers for bloggers

Which email provider best fits you? Mailchimp, ConvertKit or Ontraport?

Welcome! Here's a helpful section for travel bloggers that talks about dealing with behind the scenes email decisions. For regular travel, without the blogging part, head back to the home page. Cheers!

The Quick Guide to ConvertKit vs Mailchimp vs Ontraport

Should you switch from Mailchimp to ConvertKit or Ontraport if you're a blogger? If you're brand new to this digital world, is it worth signing up with a paid email provider? Or should you start with Mailchimp first.

It's not sexy, but it is important.

It's annoying to change (think expensive and time consuming) but the costs are a bit too high to justify “winging it” if you're just starting out. 

I've tried them all

I'm a blogger and I've been blogging and dealing with email lists for over 10 years. I know it's not an exciting topic (or at least, it doesn't excite me) and so I dread reading email provider reviews. I spend ages dithering back and forth. 

Should I switch from Mailchimp to ConvertKit? What about Ontraport? Should I pay to upgrade Mailchimp? Is it worth it? What's the ROI? What happened to the exciting parts of my life?!!!

Testing them out so you don't have to

Well, to save you ruminating through the same old email mill, I've condensed my thoughts here. I've been with Mailchimp for years. Switched to Ontraport last year after I came back from maternity leave. And then switched again to ConvertKit recently. 

So while it's all fresh in my mind, let me share the ins, outs, ups, downs and twirls around. 

Note: if you sign up using the link in this piece, we may earn a small commission at no extra cost to you. That doesn't make any difference to my thoughts on which to recommend since they all have affiliate programs and, well, I'm not sleazy like that! Life's too short!

ConvertKit vs Mailchimp vs Ontraport for Bloggers

The Quick Answer

If you want to cut to the chase, for professional travel bloggers, I'd recommend ConvertKit. If you're just starting out and don't have an aggressive plan to expand and sell, go for Mailchimp. If you have a more complex business that involves appointments and services then Ontraport may be a better fit for you. All three are good products, run by friendly, helpful people. But they are different…

Let's delve in. 


Mailchimp is the first true love for most bloggers because, well, it's free and it has a cute monkey on it. More importantly,…

read more…