The 5 Immutable Laws Of Authentic Leadership

In his record-shattering best-seller, Good to Great, Jim Collins and his team set out to determine what separates companies that stand the test of time from those relegated to obscurity. 

When his team began their quest, Jim gave them a simple rule:

“The answer cannot be leadership.” 

Jim believed, as many do, that leadership is but one factor in the equation of success….but it can’t be the factor. 

He was looking for something else. Something less obvious. And frankly, something more interesting. 

However, as the months wore on, anarchy ensued and, much to Jim’s chagrin, his team arrived at a conclusion he previously thought impossible. 

After reviewing (quite literally) thousands upon thousands of public records, speeches, internal correspondence, and financial statements, his team realized that the quality of an organization’s leadership was the only factor that determined the success of that organization. 

It wasn’t the quality of their product, the efficacy of their marketing, or even the credentials and experience of their team. 

The only thing that separated the good from the great was the strategic leadership philosophy by which a company’s “top dog” operated. 

And in today’s essay, I’m going to share five authentic leadership principles that will help you grow your company, create personal freedom, and change the lives of every person on your team. 

1. Authentic Leaders Create a Shared Vision that Inspires and Unites Your Followers Under a Common Cause 

The first, and possibly most important law of authentic and effective leadership is to unite your followers under a shared vision. 


Every leader, regardless of their position or reputation has a vision. You have goals you want to achieve. Dreams you want to realize. Ambitions you want to fulfill.

And there’s nothing wrong with that. 

But truly effective leaders create a vision that can be shared by their followers.

From Gandhi to Martin Luther King to George Washington to  Winston Churchill. These men achieved immortality because they created a vision that inspired and united hundreds of thousands of people under a common cause. 

So ask yourself…

“What is the ultimate vision for this company that supersedes my own ambitions and desires?” 

What change are you attempting to create in the world? What problem are you trying to solve? What good are you trying to…

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