I've got my 2019 survey results in! After receiving more than 1,400 responses to the survey, I'm excited to share with you exactly who Adventurous Kate's readers are.
I thought I knew who you were. And I did…but still, there were a lot of surprises.
So, what did the survey show me?
You're a homogenous bunch. More than I expected.
White women age 25-44 who have at least a Bachelor's degree and hold liberal political views constitute a whopping 50% of my readers.
I have mixed feelings about this. On one hand, that's literally who I am, and homogeneity is exactly what advertisers like to see — it helps them target their advertising better. On the other hand, I wish I were reaching a broader audience, particularly when it comes to people of color.
Until now, I had been operating under the assumption that roughly 2/3 of you were female (which is the case on both Facebook and Instagram). Turns out it's closer to 90% female!
Just over 50% of you are 25-34, which means that I've effectively aged out of my own blog this year (!). I'm glad there's a sizable (28%) population of 35-44-year-olds.
Well. I knew my audience would be primarily white — I didn't think my audience would be 84% white. Asian readers represent the largest racial minority at 5%.
As for education, this is an impressive statistic — 88.5% of you hold at least a bachelor's degree! While education level is not the be-all and end-all of intelligence, the truth is that education and income are correlated and advertisers are eager to work with a highly educated audience.
And nearly 6% of you hold doctorates or the equivalent.
As for relationship status, I was mildly surprised that the most common status is married (37%). Next up is single, never married (30%) followed by live-in relationship (16%).
Aaaaaand political views. Ha. I asked this more out of curiosity than anything else, because I'm very happy to write about political topics and feel like I'm in a good position to do so.
74% of you hold liberal political views — 41% “very liberal” vs. 32% “somewhat liberal.” Which, of course, dovetails with the fact that people who travel tend to be much more liberal.
Most of you are from the United States.
No surprise there — I'm American and the US is the biggest English-speaking market. Here are the top nationalities:
- 57% USA
- 10% UK
- 9% Canada
- 4% Australia
- 2% Germany
- 2% Ireland
Most of you travel internationally once or twice a…