Why Apple Will Succeed Where Other Tech Giants Have Failed: Helping People Track Their Health Info

Apple made a big splash in health care circles this past week when it announced that the company is entering the personal health record space with Apple Health, a new feature that will interface with electronic health records at a dozen hospitals. For the past two years, Apple has been making under-the-radar moves to bolster its health care efforts, starting with its 2016 acquisition of a personal health record start-up called Gliimpse Health. In the wake of the announcement, my Twitter lit up with many proclamations that Apple's moves would bolster consumer engagement in health care. But I noticed an equal number of skeptics who argued that this time would be no different than a decade ago when technology players like Microsoft and Google tried, and struggled, to push this personal health record idea forward. As you can see from my exchange with a fellow venture capitalist, I hold the view that Apple's entry into the space could be a game-changed for the industry. And I don't say that lightly. Continue reading…

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